S C I E N C E   O F  
S C A L I N G
Hello I am Mihir Sasikumar.

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Strategic business, startup, and digital consulting for founders who want to avoid costly mistakes and scale with intelligence.

Why Mass Metrix Exists

Most founders don't fail because of lack of effort - they fail because they make the right moves at the wrong time.

Across my journey as the co-founder of Taskmario, a home-services startup; Cyphershot Digital Solutions, a digital marketing & web design agency serving 200+ clients worldwide; and Smartfox Digital Academy, a specialised digital marketing training institute - and now as the founder of Mass Metrix - I've observed one repeating pattern:

  • Founders spend on marketing without clarity
  • Agencies execute without understanding the business model
  • In-house teams lack direction
  • Wrong decisions are taken fast, while the right decisions are delayed
  • Digital growth becomes “accelerator pressed + brake applied”.

Mass Metrix was created to solve exactly this problem.

What Mass Metrix Does

01.
Business model & startup idea validations
02.
Finding product - market fit
03.
Defining GTM & MVP
04.
Digital & performance marketing strategy
05.
CAC/LTV/margin-based channel selection
06.
SEO structure + website clarity + roadmap
07.
Hiring & supervising digital teams
08.
Creative direction, scripts, ad copywriting
09.
Naming & domain selection
10.
Product & tech requirement analysis
11.
Fail-fast frameworks to avoid waste
12.
Founder - team communication clarity
13.
Monthly consulting & strategic reviews

The Clarity Loop

1
Diagnose

Deep understanding of business model, numbers, audience, positioning, and leaks.

2
Validate

Idea testing, demand checks, PMF analysis, CAC validation, and early experiments.

3
Strategize

A documented growth plan - business + digital + sales alignment.

4
Guide

Your internal team executes; I supervise, review, and correct.

5
Optimize

Pivot, iterate, or scale - based on data, not emotion.

Why Founders Choose Us

  • You get a CEO-level consultant with real entrepreneurship experience
  • Guidance from someone who has built 4 brands
  • Expertise in tech, digital, branding, naming, PMF, and marketing
  • Saves lakhs by avoiding wrong decisions
  • Monthly, continuous supervision
  • Full creative oversight (posts, reels, visuals, scripts)
  • No fluff - only logic, numbers, and growth

Brands We have Guided

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When Founders Need Me the Most

  • Before Designing or Redesigning Your Website

    Your website isn't just design - it's your business engine. Mihir creates the structure, messaging, funnel, conversion strategy and only then tells you which platform you actually need (Shopify, WooCommerce, or a simple CMS).

  • Don't register a company or invest lakhs blindly.

    Don't register a company or invest lakhs blindly. Mihir validates your idea, checks demand, identifies risks, and shows whether to pivot, proceed, or pause - saving years of time and money.

  • Before You Spend Money on a Mobile App

    Most founders don't need an app initially. Mihir validates your use case, and if an app is truly required, he creates the requirement analysis, feature list, user flow, and recommends the right tech stack + hosting.

  • When You Need Clarity for Website/App Development

    No more confusing quotes from developers. Mihir prepares detailed scope, tech recommendations, user flows, and feature priorities so you can compare quotes confidently and choose the right company.

  • When You Are Ready for a Go-To-Market Strategy (GTM)

    Your startup is moving - now you need direction. Mihir builds a GTM strategy that helps you fail fast, iterate quickly, or scale confidently based on actual customer behaviour.

  • Before Hiring a Digital Marketing Staff or Signing an Agency

    Don't hire execution before creating strategy. Mihir defines your entire digital roadmap: website → content → ads → channels → scripts → funnels → KPIs → budget → CAC/LTV predictions. Then the agency or staff just executes with clarity.

  • When You're Running Ads & Want Stronger Performance

    Mihir audits your Meta Ads, improves scripts, optimizes campaigns, fixes funnels, and ensures money is being spent on the right audience with the right messaging.

  • When Your Agency or Team Isn't Delivering ROI

    If results feel slow, confusing, or directionless - you need strategy, not more posts. Mihir reviews team performance, agency work, content quality, website journey, and sales scripts to align everything for growth.

  • When You Need to Reduce Marketing Cost & Increase Results

    Mihir analyses CAC, LTV, margins, pricing, audience behavior, and optimizes every step - helping you avoid expensive mistakes. Your consultancy fee becomes a 100X cost-saving investment.

  • At Any Stage of Your Entrepreneurship Journey

    Idea stage → MVP → scaling → brand building → marketing → ads → sales. Mihir supports you across all stages by diagnosing problems, validating decisions, and giving the shortest path to your goals. You achieve 5 years of growth in 1 year with the right direction.
"The Right Time to Bring in Massmetrix is Before You Make Your Next Big Decision"

Get Clarity Before

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